G&O Business Health Check: Anticipate. Adjust. Accelerate.
Diagnose your business to better manage its growth. Anticipate risks. Strengthen your attractiveness.

by G&O Advisory Group Ltd

Why a Business Health Check?
95% of successes or failures are predictable
Analyzing three key dimensions allows you to anticipate the trajectory of your business.
Informed decision-making
Replace instinct with concrete data for your strategic choices.
Enhanced attractiveness
Prepare your business to attract investors and financial partners.
The Three Pillars of Our Analysis

Strategic Positioning
Vision, mission and offering aligned with the market
Operational Model
Organization, processes and value chain
Prospective Financial Analysis
Profitability, cash flow and levers for improvement
Strategic Positioning
Clarity of Vision
Evaluation of your long-term direction and its articulation in daily operations.
Relevance of Mission
Analysis of the alignment between your purpose and market expectations.
Differentiation of Offering
Evaluation of your value proposition against local and international competition.
Operational Model Diagnostic
Organizational Structure
Analysis of the internal architecture and key roles to support your strategy.
Processes and Systems
Evaluation of workflows and technologies used to optimize operations.
Human Capital
Examination of skills, corporate culture, and motivation mechanisms.
Value Chain
Mapping of value-creating activities and identification of inefficiencies.
Prospective Financial Analysis
Profitability
Analysis of margins and identification of the most profitable products/services.
Cash Flow
Evaluation of financial flows and optimization of working capital needs.
Valuation
Estimation of the real value of your business and the factors influencing it.
Financing Structure
Analysis of debt and recommendations for an optimal structure.
Methodology Adapted to Africa
Fragmented Markets
Our approach takes into account the specificities of the diverse African economies. We analyze strategies adapted to emerging markets.
Informal Sector
We integrate the reality of the informal economy in our analyses. Our tools evaluate the complex interactions with your formal activities.
Access to Financing
Our recommendations take into account the constraints of access to capital. We propose solutions adapted to the local financial context.
Our Intervention Process
Information Gathering
Strategic interviews and comprehensive document analysis of your business.
In-Depth Diagnosis
Application of our methodology to the three fundamental pillars.
Detailed Presentation
Presentation of the results and prioritized recommendations for your team.
Action Plan
Development of a concrete roadmap and initial support.
Benefits for Your Business

Clear Vision
Objective understanding of your strengths and weaknesses
Controlled Growth
Solid fundamentals for sustainable development
Enhanced Attractiveness
Structure ready to convince partners and investors
Strategic Approach
Transition from reactive to proactive mode
Who is the Business Health Check for?
African SMEs and mid-sized companies
Growing or transforming companies seeking to structure their development.
Subsidiaries of international groups
Local entities wishing to optimize their integration and performance on the continent.
Innovative startups
Young companies seeking structure to accelerate their growth.
Family businesses
Structures preparing for professionalization or intergenerational transfer.
Concrete Deliverables
Actionable strategic documents. A solid foundation for your next major decisions.
CASES
  • Pharmaceutical Industry Client - Initially approached us for operational support as their business control was diminishing. Our Business Health Check revealed a significant misalignment between their operational model and industry standards. We also identified critical vulnerabilities in their cash management protocols. Based on our recommendations, the client conducted a comprehensive audit which uncovered extensive fraud within the organization, allowing them to take corrective measures.
  • Housing Development Company - Sought our expertise while struggling to secure capital for business expansion. Our Business Health Check determined that a strategic corporate restructuring was necessary before approaching investors. Following our recommended reorganization, they successfully positioned themselves to attract substantial funding for their growth initiatives.
  • Technology Startup - A visionary founder utilized our Business Health Check to fundamentally redesign their investment strategy. Through gaining a deep understanding of their true business model and market positioning, they were able to align their growth plans with realistic capital requirements and investor expectations.
Start Your Transformation Today
10-15
Business Days
Total duration of the full diagnosis
3
Dimensions Analyzed
For a 360-degree view of your business
95%
Predictability Rate
Of successes and failures thanks to our method
Schedule a preliminary interview. Transform your business. Prepare it for the challenges of tomorrow.
Our International Expertise
G&O consultants are international experts with in-depth knowledge of the local market and international challenges.
Our team combines a global vision of best practices with a precise understanding of African realities, thus offering adapted and effective solutions.
This dual expertise allows us to support your company in its growth while anticipating the challenges of a globalized economic environment.
contact: Patrick D. Grahouan, Managing Partner
patrick.grahouan@goadvisorygroup.co.uk / +44 07 557 577 264 (whatsapp)